Value Proposition Design – New commercial offer

An engineering and cybersecurity services player has decided to redraw the contours of its commercial offer and its strategic roadmap to improve its value creation.


Stimulate strategic thinking and speed up the production of new offers.


Alba & Co facilitated a series of workshops based on the Value Proposition Design method with the management and sales teams. Alba & Co also provided support in the drafting of the first offers to priority targets identified during the workshops.


A Framework and a series of commercial offers.