Technological exploration
At the instigation of its board of directors, the management of a listed engineering group, world leader in its domain, wishes to examine the interest of diversifying in an adjacent market.
Challenge
Build a sufficiently solid understanding of a rapidly changing niche market to allow decision-makers to validate or not the relevance of starting a target search.
Solution
A segmentation and sizing of the market, followed by an assessment of the attractiveness of each segment through a comparison of the market leaders’ key success factors (technology / know-how / capital intensity) with the positioning of the Group and its strategic roadmap.